National Student Advertising Competition - Indeed Campaign
During the spring of 2023, I competed in the National Student Advertising Competition alongside a team of peers. The National Student Advertising Competition is a collegiate contest that challenges students to create a strategic advertising/marketing/media campaign for a corporate client based on a real-world case study. Several students and I coincided to create a media plan for the job and employment website, Indeed. During this experience, I served as a digital media strategist. I focused on the creation of digital content, helped outline a marketing plan and budget and served as a media editor. At the end of the year, I had the opportunity to travel with my team to The University of Alabama to present the finalized campaign to a panel of judges. We placed fourth overall in our district.
Finalized Plansbook
In this advertising plansbook or media plan, our "agency" outlined the strategy, objectives, and details of of our advertising campaign. The goal of this deck was to serve as a roadmap for advertisers or marketing professionals.
Our big idea: iHustle with Indeed, so the hustle doesn't have to be a hassle.
Digital Media
Each of these executions are examples of digital media that align with our media plan and correspond with the main theme; iHustle with Indeed. We featured each these to the judges in our final campaign presentation.
